Like searching for the perfect shade of foundation, finding the right sponge is also a journey. It needs to feel right- glides and settles on the skin. With our unique sponges, you've found a skincare and makeup companion. Designed with innovation (and a puff of cuteness), our sponges are not just makeup blenders. It is also customized to address your skin concerns, helping you on the primal step of creating flawless makeup.
Liru Chen, the founder for Primalux Beauty, worked in the beauty industry for more than five years before she decided to create her own brand in hopes to resolve your beauty concerns. She believes beauty tools are just as important as the product itself. Like an artist with a brush or a writer with a pen, sponge shouldn't be an exception.
"I've always been emotionally attached to a handful of beauty products; they brighten me up in the morning or hold certain sentimental value for me. I want my brand to convey the same emotional connections to customers while delivering results. I want us to feel good without the hassle and know beauty could be easy! I believe beauty doesn't need to be a suitcase filled with products, but rather a selection of a few that you simply can't live without."
Through countless hours of research, perfecting the right shape, touch and application, we have selected the ultimate shapes and textures that will help various skin types- sensitive skin, dry or oily skin, and even skin that is prone to redness. We hope these little sponges will help lend you a natural glowing skin, giving you the confidence boost when you need it the most.
Primalux Beauty, Your Beauty Confidante.